We own the Sports for All brand and our vision for this programme is to encourage healthy competition and foster unity among participants from different backgrounds. It provides a wide range of opportunities to strengthen social and health awareness, capacity building and social development.
In 2019, we spent RM656,465 for the implementation of Sports for All activities, which encompassed various tournaments, safety awareness campaigns, and community clinics. In total, there were 6,247 participants who took part in swimming, badminton, cycling and running events.
In addition, we support youth football development and was the main sponsor for two major youth football championships; the Raja Muda of Selangor’s Cup (U-12) and the Dato’ Mokhtar Dahari Cup (U-18) involving 1,770 beneficiaries including young football athletes, coaches, referees, officials, teachers, parents and members of law enforcement.